Working with our marketing team partners, we developed the new name Cirium — derived from high-altitude cirrus clouds — and created an international brand platform that positioned the business as a powerful solutions partner in aviation and travel. We laid the strategic groundwork for the name change and created an entirely new brand identity program: logo, brand guidelines, and a brand book. To roll out the new identity and announce the expanded range of capabilities to employees and the industry, the agency developed a media plan encompassing everything from international print to digital advertising.