The pandemic hit the travel industry hard, keeping planes on the ground and wanderlusters at home. Once travel restrictions lifted and the vaccine became available, newly vaccinated North Dakotans finalized plans to travel across the border to neighboring Canada. With the roads and skies reopened, nothing could stand in their way—or so they thought. 

Getting vaccinated was just the first step for travelers. They still needed to know about travel requirements regarding COVID-19 testing, vaccination documentation, and other necessary information. The North Dakota Department of Health created a website with resources to promote safe travel, but they needed a statewide public awareness campaign directing travelers to it.