Ear tube surgery used to require putting children under general anesthesia. Preceptis Medical set out to give parents an alternative: the Hummingbird TTS. It’s a unique device that allows tubes to be placed in little ears with less steps, requiring only conscious (moderate) sedation.
Pediatricians are the gatekeeper when it comes to getting ear tubes and Otolaryngologists (ENTs) conduct the procedure. To make the product available on a national basis, we needed to convince doctors and hospitals around the country to recognize the benefits of adopting this new way of inserting ear tubes.
250,000
FB Page Visits In the First two Months
2X
Campaign CTR (compared to industry norms)
GOLD
ENT Trade Show Best Campaign
SURGING
Recognition As Better Ear Tube Option
Winning over parents was critical to winning over Preceptis Medical’s physician and hospital audiences, helping them realize the Hummingbird device’s game-changing advantages.
To create demand for the Hummingbird, we devised an unexpected but effective marketing strategy to turn parents into advocates for the innovative ear tube product. We used social media to raise awareness, spark interest, gain converts, and let the medical community know we were doing it, motivating doctors and hospital administrators to join the movement or risk being left behind.
