To fully understand the nonprofit market situation and the stakeholders involved, our agency team dived into research and conducted focus groups. We actively listened to the mission-driven members of the blended internal teams, inspired by their drive, compassion, and intention to move communities forward by enabling people to improve their lives.

Our findings led to the organization’s new brand name, Propel Nonprofits, and its empowering new theme line, Power Your Mission. We then developed a set of brand guidelines to ensure a consistent brand identity and a distinctive visual foundation for all marketing elements. The new brand voice helped assure the target audience that the newly branded nonprofits would continue as a winning combination for propelling lives and communities forward.