In the spirit of rebirth and renewal, we created a bright and festive campaign around the actively inspiring theme, Building Neighborhoods One Taco at a Time, to invite people to join in and celebrate Lake Street’s return to greatness. Promotional efforts fed the massive appetite for more forward-looking positivity, community pride, and tastebud-wowing tacos. The agency creative team developed compelling marketing assets, including Taco Tour-branded logos, event signage, and online content—carefully crafted with design elements to represent Latino cultural vibrancy, joy, and diversity. The team also created a fast-paced, high-energy commercial to connect with taco cravers and boost excitement for the must-attend event.
