GOODBYE OLD SCHOOL, HELLO BOLD SCHOOL.

Creating a new brand identity for a forward-thinking polytechnic.

These days, employers are seeking graduates with hands-on skills they can bring to the job right away. MinnPoly is the first Minnesota Polytechnic and Applied Learning Institute that provides an innovative educational model for the modern age to serve this pressing need. While traditional education revolves around classroom learning, MinnPoly embraces a new approach focused on real-life work experience.

The polytechnic reached out for help establishing a brand experience relevant for students and partners. The most critical element was creating an easily navigable website to engage various audiences. The brand refresh included a new, modern logo design featuring the parent institution’s colors and a theme that distinguished the institution from traditional educational models.

For the website, we developed a new theme that differentiated the MinnPoly brand experience: At The Intersection Of Learning And Doing. It’s an expressive way of placing the pioneering educational institution at the crossroads of a new learning model for the modern working world.

Our web development team mapped out an informative and engaging MinnPoly story and website experience that is both inviting and intriguing not only to prospective students but also prospective partners (schools and industry).